Kick-start Your Company’s Digital Journey
Digitalization at TUM
Participants in our certificate program “Mastering Digital Transformation” at TUM Campus Heilbronn get a holistic view on digital transformation: We look at strategy, leadership, technology, and change management.
The program is divided into eight modules, each covering a specific element or field of digital transformation. With a strong focus on practical methodological knowledge, the program will equip you with practical know-how ready to be applied in your individual work environment.
Eight Modules to Choose From
Objective
Participants learn how to develop and concretize a digital strategy based on the market, competitive and technology trends as well as the individual starting point and the specific objective of a company.
- Market, trend & competition analysis
- Business models & business model innovations
- Potential analysis digital transformation
- Development of a digital strategy
- Digital maturity & roadmap
Objective
Identify how digital transformation supports the integration of sustainability into existing organisational structures and how sustainability can be integrated into the digitalisation process.
- Dynamics of digital transformation and sustainability
- Information systems within the circular economy
- Necessary change processes and innovations
- IT for green vs. green for IT
Objecive
Participants will learn about the concept of customer journeys as a driver of customer-centric business innovation and how to develop customer journeys systematically and creatively at the same time.
- Introduction: Innovation, Design Thinking & Customer Experience
- Customer journey baselining
- Customer journey reimagination
- Customer journey business case development
- Customer journey plan & build
- Customer journey industrialization & scaling
Objective
Participants learn how to systematically analyze the design elements of a company’s existing business and operating model, identify and evaluate potential for digital transformation, and plan implementation.
- Organization, process & system analysis
- Customer journey design & requirements engineering
- Capability & platform design
- Digital ecosystem design & governance
- Activity/ investment planning
Objective
Participants will gain an overview of technological trends driving digital transformation as well as an in-depth insight into the modes of action and areas of application of the technology fields Advanced Analytics/AI, SOA/Microservices and Infrastructure/Cloud and how these can be used to systematically drive the modernization of enterprise architectures.
- Trends & potentials of digital technologies
- Deepening of digital technologies: Advanced Analytics & AI, SOA & Microservices, Infrastructure & Cloud
- Digital architecture analysis & design
- Entreprise architecture management
- Entreprise architecture modernisierung
Objective
Participants will learn about the concept of agility and how these influence ways of working/processes, leadership methods and organizational structures. They will also learn how such new concepts are introduced and integrated into existing structures.
- Introduction agility and holocracy
- Organizational & leadership structures
- Design of agile work & organizational models
- Establishment of hybrid work models
Objective
Participants learn how to plan, organize, and manage a company-wide digital transformation as a program.
- Governance models for digital transformation management
- Planning & governance of digital transformation
- Agile governance of digital transformation
- Negotiation methods
Objective
Participants learn about the special features and core elements of working in the digital age – such as agility, customer journeys, digitization – and how these influence corporate culture and individual behavior. Essential fields of action – communication, leadership, enablement – are explained and the necessary change programs are developed.
- Communication & change in digital transformations
- Change management methods
- Design and planning of communication concepts
- Resilience in change projects
A Next-Level Learning Experience
TUM Campus Heilbronn
The certificate program "Mastering Digital Transformation" is taught exclusively at TUM Campus Heilbronn with its world-class facilities and stunning architecture.
Attendees get a chance to get familiar with digital strategy, digital technologies, sustainability, customer experience, digital process design, platform economics, as well as transformation, and change management.
Compact Program
Interested? In addition to our certificate program “Mastering Digital Transformation”, we also offer a compact program that will make you familiar with the most important backgrounds, methods, and trends around digital transformation and enable you to take on first digitalization projects.
The compact program covers the following topics:
- Assessing your individual starting position
- Launching into digitalization: market and customer trends, innovation and technologies, digital mindset
- Enroute to digital: roadmap digital change, change management, communications, and culture
- Challenges, tension springs, and success factors in the respective areas
- Linking up with day-to-day business operations
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